Marketing

For how many people there are in the world, there's about triple that many ideas when it comes to marketing. So how do you figure out what is best for you?

Start with what you are trying to sell, what kind of group will be selling your products to, age, race, religion, sex and about a thousand other factors will come into play. It may seem overwhelming but it's not. Do your research and find out what your clients are like. Once you are able to read them you'll be on your way to becoming a marketing success.

There's not a month in a year where the embroidery business slows down so you've got to be prepared and be ready to market for that season:

January: Ski equipment, Sweaters, Turtlenecks, Winter Wear

February: Valentine's Day

March: St. Patrick's Day, Easter Wear, Baby Items

April: Luggage Promotion, Canvas Tote Bags, Team Uniforms, School Fund Raisers

May: Mother's Day, Robes, Aprons

June: Graduation, Weddings, Father's Day

July: Beach Wear, Towels, Terry Robes

August: Back-To-School, Totes, Back Packs, School Jackets, Baseball Hats

September: School and Church Fundraisers

October: Halloween

November: Linens for Thanksgiving and the Holidays

December: CHRISTMAS!

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So you still have questions...